To change this situation, Nike bought out Air jordans the distribution business around the world, Yi obtaining more control over, Knight called on his men Jizhong energy to Germany, Mexico and Japan, this super market Qu Zhong Yao business. There, Nike will allow retailers to believe that: advance orders are not piling painful, the focus of advertising will be special emphasis on sports, Nike will introduce the market to meet the special requirements of sneakers. For example, badminton shoes sold in Asia, sold to a new island worthy of Scandinavian handball shoe. The real challenge is still to find a group of competent managers, and instilled in them Nike's business practices. However, this process was full of hardships. In the U.S., Knight believes the company's manager capable good job, because he knows they understand the significance of this brand of Nike. That is: sports, performances, free and easy freedom of sportsmanship. This is the legendary president of Nike explained the rich contents of the collective culture.
Third, Comments
1, Nike stock returns since 1986, average annual growth rate of 47%, in the 1986-1996 period, the "Fortune" magazine discharged 1,000 companies across the United States, the company within the top 10. The secret? In-depth study of the company's philosophy will find courage to take risks, break the conventional, unconventional is an important reason for the company to create a miracle. "Fortune" magazine senior fellow Gary • Hamel said the impetus for innovation and instrumental music from the innovative ideas, business concept innovation is the core of Air jordan shoes the existing industry to change the competitive ability and the ability to create new industries. This will be the next global enterprises is a fundamental competitive advantage. In an increasingly nonlinear world, only the non-linear strategy can create enormous new wealth.
2, continuous reform and innovation, implementing new marketing strategy is the magic weapon Nike, but for all industries and business Succeed. Over the past 10 years, although some large companies have created tremendous wealth, but with Nike these corporate culture and image of innovation is quite different in. When the old-fashioned department stores in the company to focus on improving the supply chain, and production lines for large number of marginal expansion, innovative companies creating new product categories and retail concept. April 1995 to April 1996 period, and Internet-related Nike shoes companies whose total capital increased from almost zero for nearly two years of 10 billion U.S. dollars.
3, construction company culture must pay attention to their own personality, to develop their own personality. Must fully develop their own distinctive personality, and to establish good at seizing opportunities to implement various new cultural ideas of innovation.